Digital and Branding
Territory Projects
Creative Advertising

Batmobile 360

Clients: Facebook
Categories: Social

Working closely with Warner Bros. and Facebook, Territory create an exclusive 360° trailer that reveals the first up close and personal views of the Batmobile, ahead of the release of Batman v Superman: Dawn of Justice.

Briefed by Facebook to create an exclusive 360 trailer of the Batmobile, we delivered a richly textured cinematic experience that reveals stunning details about the iconic supercar. From 3D capture through to CGI reconstruction and final 360 delivery, Territory set out to give the viewer unprecedented access to the fine details only a personal inspection of the Batmobile could offer. With the aim to capture extreme amounts of photo-real detail, from dirt and dust, to scratches and dents in the Batmobile’s bodywork, the team worked with a multi-camera photogrammetry rig, directed by Andrew Gant, that made several passes around the vehicle. Internal capture was a different challenge and Territory’s Peter Eszenyi, Head of 3D, chose to use a hand held Kinect to provide a reference scan that would guide the CGI reconstruction in post.

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With our extensive film and games expertise, we feel ideally placed to handle these types of cross-over projects, and the whole team’s commitment to marry the highest production values with the engagement that an immersive experience makes possible really makes this project stand out David Sheldon Hicks

The 360 Video

On iOS and Android mobile devices, the viewing angle of a 360 video is changed by dragging a finger across the screen or by navigating with the device. When watching a 360 video on a computer, the viewing angle is changed by dragging with the mouse. Please make sure you're using the latest version of your web browser. 360 videos on Facebook aren't viewable on Safari or Internet Explorer.

Batmobile Interior

The recreation of the Batmobile interior was equally challenging: the team relied on film photography and the Kinect scan to provide accurate visual detail, scale and points of reference for the consoles, panels, screens and interior details, which were all recreated from the ground up.

Under Peter’s direction, the various components were modelled, animated and rendered and finally brought together into one continuous sequence. The final delivery is a seamless and absolutely authentic recreation of the Batmobile in the Batcave, that invites users to choose a camera point of view to explore the environment in a way not possible before this 360 technology existed.

Project Credits


Photogrammetry Director Andrew Gant
Producers Alice Ceresole, Sam Hart
Head of 3D Peter Eszenyi
3D Artists Nick Lyons, Sam Munnings
Motion Designers Daniel Højlund, Sam Keehan
Exec Creative Director David Sheldon-Hicks


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