Digital and Branding
Territory Projects
Brand Content

Remastering a Classic

Clients: Herman Miller
Categories: Brand Films

Iconic furniture brand Herman Miller ask Territory to create a series of animations to promote the ‘remastered’ Aeron chair.

As a studio driven by love of craft and technology, Herman Miller’s brief struck a chord. Asked to convey the benefits of the updated chair, we delivered a series of expressive animations that demonstrate the key features of the stronger, smarter materials, refined adjustment capabilities, and healthier, more comfortable sit.
The animations visualise the science behind Herman Miller’s research and innovative design, bringing technical details about pressure distribution, aeration, movement and posture to life in elegant visual narratives.

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Style-frames and Development

Our initial creative concept and emphasis on simplicity and beauty informed the art direction and motion aspects of the final animations. A series of elegant conceptual style frames visualised the essential organic and tactile nature of Herman Miller’s innovative design elements. From a geometric matrix of mesh, flowing particles and organic forms, to an artistic interpretation of the elasticity of the mesh, our timeless visual metaphors evolved to demonstrate the functional elegance of design and engineering in harmony with the human form.

Pressure Distribution


Power Posture


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