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Investing in the Internet of Things

Title: Internet of Things Films
Clients: Intel UK, Intel San Francisco
Categories: Product Explainer

Intel asked Territory to create a series of films to tell the story of their investment in Internet of Things by demonstrating their big data capabilities across retail, manufacturing and logistics sectors.

Working closely with Intel’s internal creative team, we conceived the creative concepts for a series of videos that explained the benefits of Intel’s advanced technology in different scenarios. Our treatments encompassed script, storyboard, direction and editing of three live action shoots. We also devised an overarching graphics package that includes a strapline and a range of visual elements and mnemonic devices that ensure brand consistency and demonstrate Intel’s advanced scanning and sensor technology as used in different situations. The resulting 1 minute films deliver an engaging blend of live action with a fresh and ownable graphic language that conveys how Intel’s advanced intelligence and functionality facilitates and empowers businesses.

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Logistics

This film demonstrated how logistics sector clients, including Arvato, benefit from Intel’s self aware ParceLive data trackers that sense and records a parcel’s journey from dispatch through to delivery, providing analytics data that improves success, and facilitates insurance queries.

Manufacturing

Intel’s investment in the Internet of Things includes intelligent data sensors that deliver real time analytics to constantly improve the manufacturing loop.

Retail

We created a story that demonstrates the benefits of Intel in retail environments using an immersive interactive for EE in a Carphone Warehouse store.

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Project Credits

Territory

Art Direction Yugen Blake
Live Action Director Matt Harlock
Design & Animation Jay Dingle, Daniel Højlund, Dave Penn
3D Animation Chris White
Producer Joy Whilby

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