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Creating Engagement

Title: Engagement 3.0 Campaign
Clients: Thunderhead
Services: Identity, Type Design & Iconography, Web Design

Territory communicate complex CRM software solutions in a simple, engaging and human way across all customer touchpoints.

As part of a global marketing campaign to launch their new Engagement Hub CRM solution package, Thunderhead.com wanted to encapsulate all activity across the business with a new look and feel, which would permeate through all business touch points going forward. Having worked closely with Thunderhead.com for some years, we were best placed to help them articulate their product through digital, print and animated collateral, retaining a high level of consistency across all assets. To help explain the benefits of Thunderheads SaaS based product we developed a comprehensive set of illustrated characters, from business users to a selection of end users. As part of the new look and feel, we also designed a suite of icons to help communicate various messaging, methodologies and actions along the customer journey. All of this work came together on their mobile­ first website, previously developed by Territory, that delivered all messaging in a coherent and consistent manner.

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Consistency, Clarity, Creativity

To communicate the key benefits of Thunderhead's joined-up customer journeys, we developed a responsive web solution that delivers a consistent experience across all screens and devices.

Icon Design

Believing that icons are important ownable assets that help maintain brand consistency across touchpoints, we suggested the creation of a series of bespoke icons to help communicate product themes. Our vibrant set of icons help deliver key messaging and reinforce Thunderhead's unique voice and solutions.

Mobile First

We created a coherent and responsive mobile experience to ensure quick and easy access for people on the move.

Illustration

To help explain the customer-first approach to Thunderhead’s proposition and software we created over 80 diverse illustrated and animated characters for use in various pieces of marketing collateral.

Explainers

We created a series of animations helping explain the benefits of the products in various situations.

Infographics

The output of an extensive piece of market research about customer engagement delivered some interesting data about customer behaviour and loyalty to a brand or business. We created several infographics to present the information in line with the brand look and feel.

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