Digital and Branding
Territory Projects

Branding in the Skies

Title: In-Flight Entertainment Branding
Clients: Virgin Atlantic
Categories: Branding & Identity

Brand Content

Bringing a sense of joy to in-flight entertainment, Territory create an onscreen experience to remember at 43,000 feet.

Working closely with Virgin Atlantic’s in­house design team, Territory have brought the new inflight entertainment (IFE) brand to life. From naming exploration through logo design to a series of charming idents and branded animations. The name Vera was chosen, extending the playful romance and feminine allure of the Virgin Atlantic Brand. Territory created the Vera logo mark, based on an evolution of the VA typeface, with guidelines to  ensure consistent application across the spectrum of intended media. As part of the brief Territory also produced a series of idents, to buffer content for the inflight channel, and a number of branded animations, celebrating the rich IFE content with wit and pace, that play whilst the IFE is in standby mode. In summary, a great collaboration with the very lovely people in the Virgin Atlantic design team!

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The visual identity for the inflight entertainment system had to share the same values as the Virgin Atlantic and embraced the new typographic direction of the brand. The logo was crafted to invoke a sense of effortlessness by combining some of the letterforms seamlessly. This mark embodied the service principles developed internally by the VA team.


The new branding and a series of charming idents brought the in-flight entertainment system to life, expressing the nostalgic vitality of the brand. The brand introduces the essence of the new IFE perfectly.

Brand Guidelines

IFE Idents

IFE Idents


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