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Vera On-Board Channel

Title: Vera On-Board Channel
Clients: Virgin Atlantic
Services: Branding & Identity

Territory create the brand experience for Virgin Atlantic's on-board entertainment system.

Territory won a creative pitch to deliver an In-Flight Entertainment channel brand for Virgin Atlantic. The package included a series of brand idents expressing the glamorous, warm, irreverent, cheekiness and confidence of the new Vera entertainment system. Working closely with Virgin Atlantic’s Onboard Media team, Territory brought the new inflight entertainment (IFE) brand to life. From naming exploration through logo design to a series of charming idents and branded animations. The name Vera was chosen, extending the playful romance and feminine allure of the Virgin Atlantic Brand. Territory created the Vera logo marque, based on an evolution of the VA typeface, with guidelines to ensure consistent application across the spectrum of intended media. As part of the brief Territory produced a series of idents, to buffer content for the inflight channel, and a number of branded animations, celebrating the rich IFE content with wit and pace, that play whilst the IFE is in standby mode. In summary, a great collaboration with the very lovely people in the Virgin Atlantic Onboard media!

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