Private: Estée Lauder

Client: Make Me Pulse

Category: Territory For Brands - Digital Comms

Mobile

This was a mixed media piece so we had to consider the different devices people would be accessing it from, such as mobile. This meant we had to vary the aspect ratios, mainly 16:9 and 9:16.

Research & Development

We had a lot of flexibility and opportunity for creativity. We depicted five decades for the user to travel through, each with a specific look and feel, all encompassed in a 2020 theme. After creating the styles for each segment of the film, we locked the timing and camera of each part so we could divvy it up and begin production. One of the key components was the dome. This is the conclusion to the film and where the user will spend the most time with a 360 view, so we spent extra time on this as it would be under the most scrutiny. Due to the user interaction element of the piece, we had to find unique solutions to any challenges we came across, which was ultimately very rewarding and refreshing.