Annie Jackson is a leading specialist in vintage costume jewellery. Acquired from carefully selected sources in the USA and UK, her collection features stunning, authentic pieces by Chanel, Dior and other luxury brands. After relocating back to the UK, Annie wanted a new identity to use as a platform for growing her already successful business. The identity we created reflected Annie’s personality, but also encapsulated her jewellery business – bringing together a sense of heritage whilst injecting a modern, contemporary edge to the overall implementation. Delivering the right tone when dealing direct with potential clients was central to our thoughts when considering her business card. Using a rose gold foil combined with an art­deco inspired embossed panel, created a vintage but contemporary feel that will run throughout her branded collateral.