Digital and Branding
Territory Projects

Better People, Better Placed

Title: Aylin White Rebranding
Clients: Aylin White
Categories: Branding & Identity

Brand Content

Territory helps a growing recruitment business stand head and shoulders above the crowd.

With over 16 years experience specialising in recruitment for the construction industry, Aylin White had built a formidable reputation for integrity and reliability in both finding and placing the right people for the right business. Feeling that it was time to rejuvenate the business, the management wanted a fresh new identity to reflect a more contemporary approach to today’s recruitment needs. We were approached with a brief to rebrand Aylin White from the ground up and worked closely with the marketing / management team to assess the firm’s core values and ambition through a series of workshops that delivered a new brand proposition. Once the brand proposition was in place, the finely tuned brand vision permeated throughout the business, setting the blueprint for behaviours and interactions across all departments, from client handling to office culture. To reflect the dynamic new brand vision, we created a professional and robust visual identity and a modern people focussed digital experience that is in sync with the future-facing business strategy, connecting with clients and candidates alike.

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A Smarter look and feel

Territory created a new identity that communicates a sense of trust, integrity and intelligence. Utilising the geometry of A and W we crafted a logo that visually represented building and progress – a nod to the relationships required for the success of the business and the construction industry within which they operate.

The Identity

Territory crafted the logotype, based on Benton Sans, to be both neutral and approachable.

A Friendlier Face

Softening some outer edges and redrawing a curvier lowercase y subtly changed the logotype to give it a friendlier, more human touch.

Brand Guidelines

To help Aylin White retain consistency across all their future marketing collateral we created a basic brand guidelines document detailing elements such and typography and colour values.


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