With over 16 years experience specialising in recruitment for the construction industry, Aylin White had built a formidable reputation for integrity and reliability in both finding and placing the right people for the right business. Feeling that it was time to rejuvenate the business, the management wanted a fresh new identity to reflect a more contemporary approach to today’s recruitment needs. We were approached with a brief to rebrand Aylin White from the ground up and worked closely with the marketing / management team to assess the firm’s core values and ambition through a series of workshops that delivered a new brand proposition. Once the brand proposition was in place, the finely tuned brand vision permeated throughout the business, setting the blueprint for behaviours and interactions across all departments, from client handling to office culture. To reflect the dynamic new brand vision, we created a professional and robust visual identity and a modern people focussed digital experience that is in sync with the future-facing business strategy, connecting with clients and candidates alike.