Digital and Branding
Territory Projects

From New York to London

Title: Balthazar Branding Collateral
Clients: Balthazar
Categories: Branding & Identity

Brand Content

When Keith McNally’s revered New York restaurant moved to London, we helped translate their French ­influenced food and brand to Covent Garden, London

Territory helped Keith McNally’s revered New York restaurant, Balthazar, translate over the pond to Covent Garden, London. Our role was to create all the branded assets for the restaurant and accompanying boulangerie following the original aesthetic a closely as possible. Balthazar has been a tremendous success and a great addition to the already vibrant restaurant scene in London.

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Modern Translation

Due to the great success of the New York restaurant it was important to retain as much of the look and feel as possible whilst refining certain assets along the way.


We worked closely with the Balthazar team to create all of the packaging material and branded collateral. It was a great insight into the restaurant world when creating the first ever menu for Covent Garden. The working version can be seen here.


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