Territory helped Keith McNally’s revered New York restaurant, Balthazar, translate over the pond to Covent Garden, London. Our role was to create all the branded assets for the restaurant and accompanying boulangerie following the original aesthetic a closely as possible. Balthazar has been a tremendous success and a great addition to the already vibrant restaurant scene in London.Read more
Due to the great success of the New York restaurant it was important to retain as much of the look and feel as possible whilst refining certain assets along the way.
We worked closely with the Balthazar team to create all of the packaging material and branded collateral. It was a great insight into the restaurant world when creating the first ever menu for Covent Garden. The working version can be seen here.
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