Lasmara is an independent art consultancy firm, specialising in contemporary African art. The name, derived from two cities on opposite sides of Africa; Lagos and Asmera, represents the breadth of art and expertise across the continent. Territory were commissioned to create a sophisticated and elegant identity and website for Lasmara’s growing business. The logo utilises triangular forms, a geometric shape synonymous with early African art and culture. This basic shape was refined and formed the visual essence of the identity creating a clean, simple and ownable word mark. In addition we developed a website that celebrates the eclectic mix of art curated by Lasmara. This was achieved by presenting a simple, clean structure that allows the artworks and artists to speak for themselves.