Digital and Branding
Territory Projects

African Art Curator

Title: Lasmara Identity
Clients: Lasmara
Categories: Branding & Identity

Brand Content

African art curator, Lasmara, approached Territory to create a contemporary identity for their business that exuded western sophistication but referenced African heritage.

Lasmara is an independent art consultancy firm, specialising in contemporary African art. The name, derived from two cities on opposite sides of Africa; Lagos and Asmera, represents the breadth of art and expertise across the continent. Territory were commissioned to create a sophisticated and elegant identity and website for Lasmara’s growing business. The logo utilises triangular forms, a geometric shape synonymous with early African art and culture. This basic shape was refined and formed the visual essence of the identity creating a clean, simple and ownable word mark. In addition we developed a website that celebrates the eclectic mix of art curated by Lasmara. This was achieved by presenting a simple, clean structure that allows the artworks and artists to speak for themselves.

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Lasmara Website



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