Using Alphabetical’s range of bespoke icons (inspired by pattern cutting designs with each one representing a course at LCF) as a starting point, Territory devised five narrative concepts to bring them to life on screen.
Beautifully choreographed to an original track by sound designer Tim Cowie, the icons transform from static symbols suspended on a strict grid to free flowing organic forms – their dynamic transformation a poignant reference to the creative craft of fashion itself.
Designed to tie in with an event installation and serve online, the abstract narratives in black and white visualise five different themes: ‘transparent environments’, ‘kinetic cultures’, ‘evolving innovation’, ‘disruptive enterprises’ and ‘connected societies.
With such a rich heritage and innovative forward looking ambitions, we wanted to create a dynamic identity that captures LCF’s creative energy and vision for the future of fashion, we hope it will continue to showcase the spirit of the pioneering Fashion Business School course.
A film revealing the series of five animations projected within the installation that brought Alphabetical's bespoke icons to life and combined seamlessly with their other identity work.
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