Digital and Branding
Territory Projects

Leap Experience Pioneers

Title: LXP Identity
Clients: LXP
Categories: Branding & Identity, Logo and Idents


New games studio LXP invited Territory to create a standout and suggestive identity that captured the spirit of the company.

LXP (or Leap Experience Pioneers), as the name suggests, are creating the future of gaming, utilising and developing the latest technology to deliver next level experiences. Territory were asked to bring this sense of wonderment and future pioneering to the identity. We created a series of logos featuring the maverick astronaut/cowboy to personify the attitude of the business.

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The Space Cowboy

We created several iterations of the astronaut but the common theme was one of confidence, heroism and fearlessness. A character to leading you into the future - and beyond.

Typographic Logo

Further versions of the logo were created for various implementations. The logo with the full name was used to help communicate the origin of the acronym.

Mission: Control

LXP required a simple identity guideline document detailing how the mark should be used across various pieces of collateral.


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