Title: Marvel's Avengers: Age of Ultron
Clients: Marvel Studio
Services: Screen Graphics
When Tony Stark and Bruce Banner try to jump-start a dormant peacekeeping program called Ultron, things go horribly wrong and it’s up to Earth’s mighteous heroes to stop the villainous Ultron from enacting his terrible plans. On Marvel’s Avengers: Age of Ultron, we worked closely with production designer Charles Wood and the art department to craft a visual language to support Whedon’s dark and gritty vision for the film and reflect the individual characters of the personalities in the story.Tasked to bring an unprecedented level of realism to the beleaguered heroes and their technology, we created new visual identities and UI for the technology seen in Avengers Tower, including Stark lab and Banner's research lab, the Quinjet aircraft and newly introduced characters the evil Baron Von Strucker and his Fortress stronghold, and Dr Cho, whose advanced medical lab supports the Avengers in the story. With a creative approach that brings emotive depth to design, our team of artists, designers and animators crafted technology, UI and tools that expressed each individual's unique characteristics and backstories in digital form. And, by referencing research into state of the art clinical diagnostic technology, and the latest thinking in military, robotics and avionics technology, we were able to bring a fresh level of authenticity to the Marvel universe.Read more
For an established character like Tony Stark, we ‘evolved’ the style and mood of his supporting graphics to reflect this darker, yet very human storyline. A huge lab set that featured dozens of screens, we researched Stark’s interests in advanced engineering, robotics, AI, avionics and architecture, and included elements that referenced innovations and work in progress in his screens. To make sure that we reflected authenticity, we checked with the costume and props departments to make sure that we tied in with battle damage to the technology and Iron Legion and Iron Man suits.
Green was the natural colour palette for Bruce Banner’s UI and wanting to reflect his biological research background, the screens featured carefully researched references to advanced cellular and plant biology, and state of the art MRI technology.
A new character to the Avengers franchise, Dr Cho features in comics but this is the first time we see her in film. Hence, we had the opportunity to create a new visual identity from scratch and we really wanted to reflect her biotech genius in the UI. We included research into advanced medical diagnostics and clinical technology and injected a holographic depth to her screens that sit well with her cutting edge work in 3D scanning and printing, bioengineering and reconstruction. A palette of purple and pink on black provides a fresh contrast to the reds, oranges and greens of her fellow superheroes and really lights up the screens.
Another new character to the film franchise, we created screens that showed Von Strucker’s plans to merge alien and human technology. It’s always a great challenge to mash up human and alien references, we wrapped organic and tech elements in a hard military-style UI.
|Creative Director||David Sheldon-Hicks|
|Motion Designers||Peter Eszenyi, Nik 'nikill' Hill, Daniel Højlund, Ryan Rafferty-Phelan, Marti Romances, Yugen Blake, Ernesto Porto, Alasdair Willson|
|Production Designer||Charles Wood|
|Set Decoration||Richard Roberts|
|Art Director||Alan Payne|
|VFX Supervisor||Christopher Townsend|
|VFX Producer||Ron Ames|
|Edit||Marti Romances, Andy Schofield|
|DOP||Nik 'nikill' Hill|
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