The Devil is in the Detail
Over the years Space NK had used a whole plethora of logotype variants, so part of our job was to refine and deliver a consolidated and consistent identity system.
As part of an international expansion strategy, leading luxury cosmetic retailer, Space NK Apothecary approached us to develop their brand guidelines. The business had grown organically since their first store opened in 1993. As a result the brand was in need of a definitive set of guidelines to help them define themselves consistently across all markets. Our solution was a digital and printed brand book to communicate their approach both internally and in stores – from how they look, to how they want their customers to feel.
