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Luxury Cosmetics. Redefined

Title: Space NK Brand Guidelines
Clients: Space NK
Services: Branding, Identity

Luxury cosmetic retailer, Space NK asked Territory to help define their growing brand from business cards to retail environments.

As part of an international expansion strategy, leading luxury cosmetic retailer, Space NK Apothecary approached us to develop their brand guidelines. The business had grown organically since their first store opened in 1993.  As a result the brand was in need of a definitive set of guidelines to help them define themselves consistently across all markets. Our solution was a digital and printed brand book to communicate their approach both internally and in stores – from how they look, to how they want their customers to feel.

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The Devil is in the Detail

Over the years Space NK had used a whole plethora of logotype variants, so part of our job was to refine and deliver a consolidated and consistent identity system.

Photography & Illustration

Part of the work involved product photography and illustration guidance. We created a series of shots detailing how their own brand products should be captured and suggestions on how they should use illustration.

Brand Guidelines

On Display

Territory created a standout window display to promote a selection of revitalising products, commissioning illustration and producing all instore materials.

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