As part of a large internal project to solidify their vision and company values Thames Water approached Territory to help articulate the essence of the brand throughout the business. As a brand articulation exercise we created a visual tool to contain and connect all of the new values that their internal brand team had created through a series of stakeholder and staff workshops. The multi-layered heart shape was designed to resonate with their updated brand collateral and embodied the core sentiment of the company’s values.
Thames Water Brand Activation
As part of a company-wide launch of the new values we created a series of screen savers designed to remind people within the business of the new values.
Here for you
We created a visual symbol, the layered heart, to represent the six new brand values. This was designed to complement the visual identity refresh which had recently be implemented
Employee Handbook
Wall Graphics
We conceptualised a number of murals and wall graphics to complement the brand activation at Thames Water’s head office. We used the rich heritage and engineering images to promote the positive history of the company and combined it with the new graphic styling.