When fashion and beauty experts Susanna Cohen and Arabella Greenhill wanted to launch their new blog, we stepped in to create a sharp and beautifully crafted showcase for their curated content. The Fab Edit is a clean and stylish destination for busy yet discerning women looking for timely news, tips and advice. Designed with social integration in mind, the blog remains a strong recognisable brand across channel formats.Read more
We designed and developed a responsive site to cater for their target audience who is always on the go.
We created a mark that resonated with the target audience, using strong serif typography to emphasis the F and B elements of the FAB acronym.
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