Force Over Mass is an exceptionally powerful tool to help anyone invest in a portfolio of startup businesses, and Territory’s immersive visual tool allows users to visually create, manage and invest in a curated portfolio of small businesses.
Martijn de Wever, FOM’s CEO and CoFounder, has created an innovative investment product that enables clients to easily invest in a spread of startup businesses. This portfolio approach both spreads risk for investors and allows access to funding for small business looking to grow. As many of the businesses accessed by FOM are technology based, Territory were approached to create a future-facing digital experience and user interface that encapsulate this spirit. Our team of brand, graphic, UI and UX designers devised a graphically led concept that align the brand identity with the functionality and principles of the digital experience.