A collaboration between Absolut Vodka and The Andy Warhol Foundation, Absolut Warhol celebrates the legacy of collaboration between two historical icons,
mixing the past into the present.
In 1985, Warhol first created his own personal, artistic interpretation of the Absolut bottle silhouette as part of the Absolut Art campaign. A second Warhol painting was rumoured to exist but remained overlooked until Warhol’s ‘Absolut Blue’ was rediscovered in 2020. The recovered painting is celebrated in this campaign which reignites the collaboration, championing how the power of mixing people, ideas and identities through creativity can challenge convention.
The campaign includes a number of out-of-home activations, including 3D OOH media and in-store display units at other airports, from London Heathrow to Dubai International, Sao Paulo to Sydney, Madrid to Santo Domingo.
The corner DOOH piece breaks out of the frame presenting an anamorphic effect that bring together and extend bespoke motion sequences and elements from the campaign film directed by Santiago Sierra Soler
