In exploring the positioning and creative platform for the campaign, we considered a quote from IGN describing Season 1: 'Arcane is the first video game adaptation that is truly a MASTERPIECE, breaking NEW GROUND for what's possible in TV animation.'
It struck us—has Arcane sparked a movement? Did it do for gaming what Marvel did for comics, Or Blade Runner did for sci-fi? This question drove our creative strategy, leading to a comprehensive plan that would set the tone for a successful campaign. One key result? Bringing this powerful review spot to life. It was this strategic insight that powered our campaign, amplifying Arcane Season 2’s impact and reinforcing its position as a groundbreaking force in TV animation. A true testament to the power of creative strategy and execution.
Now streaming on Netflix.