Audi Activesphere – Concept Car

Crafting Authenticity

Our creative team embarked on an in-depth study of applicable user interaction, building upon three contextual drive modes: on-road, off-road and automated driving.

The neutral state of the UI allows maximum functionality during traditional on-road driving while allowing driver-centric customisation.

For offroad driving the ‘quattro-vision’ UI was grounded in the terrain, providing maps and metrics that enhanced the passenger’s understanding of the vehicle, its surroundings and the journey which reassures safety by revealing the unseen in AR.

In automated mode, the atmosphere of the cabin can be further personalised, dialling up or down the level of immersion using a series of media tools.

Experience First

Audi envisioned an experience unencumbered by technology. An additional benefit of our spatial UI execution was enabling the ability to merge AR on top of the external environment. In this way, passengers can gain access to information and heightened controls without sacrificing a connection with their surroundings.

In a live demo, visitors were able to experience the mixed reality elements directly with Magic Leap’s AR glasses, interacting with UI inside and outside of the vehicle. We provided in-built gesture controls and gaze recognition to create a user experience that was both intuitive and responsive. This was essential to proving the viability of this near-future concept.