The Audi Activesphere concept is a revolutionary approach to car design that prioritises not only the exterior beauty of the car but also an open, screenless interior that interfaces with its passengers using augmented reality (AR). By creating a working prototype of the concept vehicle and the augmented experience, Audi looked to envision human, machine and brand in symbiosis.


With the cabin experience central to the project, we worked with Audi throughout the design process, applying our expertise in spatial UI to help craft an immersive AR interface that was both intelligent and tactile. Designing the HMI in unison with the inside of the car required a unique approach and cutting-edge technology. With visuals powered by real-time engines, we used Magic Leap 2 to map the environment and controls seamlessly within the car’s cabin. This included a live mixed-reality demo.