Illustrating how technology can aid the human body - it’s in our DNA.
Read MoreBarclays have set up a new initiative to explore the ways genomics and analytics can be used by doctors to better predict which drugs will best suit different groups of people and take into account genetic variability. Territory was tasked with creating a series of medical animations to help demonstrate the story of their initiative, spanning from gene sequencing to symptom identification. This was an exciting opportunity to explore new ways of illustrating the human body and its systems in an abstract way. We built a working heartbeat and breathing rig to ensure that it was accurate in representing the human body.
We created three main scenes. The first featured a crowd of people and demonstrated how illnesses can be located. The second displayed a single person and how their individual symptoms can be identified and targeted. And the third showed a genetic breakdown in which the DNA was isolated and sequenced so that a cure could be obtained.
