Director at Fond Films, Ben Craig, had already developed a recognisable visual language with the client from past campaigns. We were approached by Ben to help him increase the scale and impact of this world! Asked to create an environment that was both fantastical but believable, one of the challenges was to successfully integrate the filmed content into a world consisting of giant holographic players, globe and orbiting tags and logos, alongside a network of complex working screens, designs and animations. Utilising a projected holographic style, we designed all the graphic elements and animated it all in an infinite 3D space.