Bullet Train

Time and train departure data play a key role in the film and inform its narrative. Territory designed all station graphics starting with the set of the Tokyo train station in the opening of the film. Arrival and departure digital panels advise passengers of upcoming trains. Station railway maps help navigate the line system. Digital no smoking signs, station signage and NSL logos complete an extensive variety of screen graphics made to deliver valuable information about each station.

Territory designed all screens inside and outside each train carriage with distinctive animation and graphic styles for each car: touch screens for example, allowed passengers to select their entertainment and menu preferences in the Deluxe car. The Economy class car and the Quiet car also have their own individual visual identity and colour space. Bilingual graphic screens display welcome animation cards, food options, train information such as upcoming stations, carriage number, the speed of the train and exit information. 

Territory created posters, animated commercials and billboards, but also promotional ads for the Momonga TV show, and other fictional advertisements featured in stations and in different parts of the train throughout the film. Other world building elements that were integrated into the story include: news broadcasts, technical screens for the cockpit of the train, hospital screens tracking patients’ vitals, and digital screens in each station.