3D Interface design brings the sensual and the technical together, intuitive controls that recognize and react to your desires. A beautiful driver-centric 33” LED screen with over one billion colors serves as both instrument panel and infotainment system, while front console UI and rear seat displays add yet another dimension of personalized flexibility. Our artful integration of refined minimalist 3D UI recalls an elegant interior of choreographed lighting and iridescent colors, offering an engaging user experience that not only celebrates the heritage of the Cadillac brand but also brings the prestige automaker into an all-electric future.
Cadillac - LYRIQ
Territory Studio’s UI design is featured in the all-new Cadillac LYRIQ EV, the first fully-electric vehicle from GM’s luxury brand. Working alongside the Cadillac UI team in Detroit, Territory seamlessly integrated designs into the architecture of the LYRIQ, a vehicle rooted in more than a century of automobile innovation.
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