Territory Studio crafted unique interface visualizations for GM’s latest EV masterpiece, the Cadillac Escalade IQ. Our design work not only celebrates the SUV's rich legacy but also introduces a new era of in-car interactions. As GM's trusted partner, Territory Studio continues to work across multiple vehicles in GM’s line-up that now includes the first-ever all-electric full-size SUV that is set to redefine the luxury EV experience.
In close collaboration with Cadillac's design team, we embarked upon a journey to honor the iconic SUV's heritage while simultaneously delivering an exciting and fresh user experience. Harmonized design across all touchpoints and software platforms, seamlessly blending form and function to create an interior cabin experience befitting the vehicle’s unique architecture.
Tailored UI experiences to control complex and wide ranging in-car options, 3D motion design featured on a stunning pillar-to-pillar 55” curved screen that serves as both instrument panel and infotainment system, design providing a personalized and luxurious driving experience.
Seamless interaction with in-car functions such as media and entertainment, navigation, parking assistance, ADAS applications, climate and seat control, speed, fuel level, trip, temperature, and air vent control.
Design that seamlessly bridges the physical and digital worlds, empowering personalized access with effortless control over complex and customizable in-cabin features. Effortlessly manipulate intricate lighting systems to match your mood and enhance the journey. Fine-tune precision-adjusted advanced seating controls to ensure comfort throughout the ride, and manage the opening and closing of motorized doors from any seat within the vehicle. Enhanced features to ensure the utmost comfort on the road ahead.
Real Time 3D visualizations usher in a new level of fidelity, allowing access to the Escalade IQ’s extensive range of drive modes and status information, design at the forefront of automotive transformation.
