Territory Studio crafted unique interface visualizations for GM’s latest EV masterpiece, the  Cadillac Escalade IQ. Our design work not only celebrates the SUV's rich legacy but also introduces a new era of in-car interactions. As GM's trusted partner, Territory Studio continues to work across multiple vehicles in GM’s line-up that now includes the first-ever all-electric full-size SUV that is set to redefine the luxury EV experience.

In close collaboration with Cadillac's design team, we embarked upon a journey to honor the iconic SUV's heritage while simultaneously delivering an exciting and fresh user experience.

Harmonized design across all touchpoints and software platforms, seamlessly blending form and function to create an interior cabin experience befitting the vehicle’s unique architecture.