Cartier : Milan Dinner

Title: Cartier
Client: A&S
Category: Experiential - Brand Activation

We collaborated with A&S to produce an exclusive, exquisite dinner experience for Cartier at their headquarters in Milan.

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Working closely with set builders, lighting and sound designers our giant LED animation walls were choreographed to accompany a three course meal, served to VIP guests from the fashion world. Our work played out across 5 screens around the room which were reflected by mirrored walls and surfaces, creating a magical space that covered the themes of Strength, Fragility and Love. Each chapter needed its own luxury material that spoke to the key themes and offered a fluid backdrop to the theatrical presentation of each dinner course.

The space ran as both unique dining event and as an experiential destination, open to the public across the festive period.

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The Dinner

“We explored many materials and structures throughout the development of this project; glass, gold, crystal, pearl iridescence to name a few, searching for a way to tie the experience together as a framework, but also to offer something unique for each of the chapters.”

Clayton Welham, Art Director at Territory Studio

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