Call of Duty: Black Ops 6 – Campaign Titles

Against the backdrop of the Gulf War conflict and the fall of the Berlin Wall, this gave us the opportunity to expand on the backstory of the characters and fully immerse the viewer into the restless military landscape of the narrative. The film’s engineered momentum is driven by subtle transitions and swift animation that carry the viewer’s gaze from left to right, acting as a way finder as we cascade through the timeline from 1989 to 1991.

Each character’s introduction became a device to communicate their identity: Frank Wood’s iconic stars and stripes hint to his ex-military background whilst Felix’s mugshots give us an insight into his shady past as a tech operative. Weaving together each segment of the timeline, the brand orange nestles in every shot, popping against the monochromatic palette.

Our primary objective with the final look of the film was to ensure every shot was both immersive to the viewer and authentic to the time period. Assets were built by hand, textures were splotched, scrawled and scanned into digital designs and CRT frequencies were manipulated – each element wasn’t just analog in its creation but also replicated the same technologies the operatives would be using. Once the fragments and clippings were created, the collage was assembled. Articles, key locations and the character profiles were brought into After Effects alongside real archival footage, developing the broken language of the graphics and imposing the sense that these events are happening in real time. These deconstructed layers were then manipulated in Z-space through rapid and staccato animation – constantly transporting the viewer to the next shot, new information and into another level of immersion.