Asked to apply our motion graphic expertise to visualise Desktop Metal’s pioneering product, we brought the complex operation to life through a subtle visual narrative. With a concept to capture the complexity, speed and efficiency of this revolutionary ‘single pass jetting’ production technology, the team re-created the printing process, from first instruction to final component, capturing the workflow in one single camera pass. The result is an elegant monochromatic explainer video that combines a CG rendered 3D model of both printer and furnace with graphic text screens and voice over, adding spotlights to highlights product points and add visual interest.