Global Key Art
For such a production, it was important that our creative felt unexpected and unconventional for this genre. After a broad creative exploration, we established story thematics we could channel visuals around.
Life burning down around you. Living in the ashes, caught in the aftermath.
World closing in on you. Hiding in camouflage. Losing control.
Use of tone reversal from photogaphic film overexposure creates a striking visual that differentiates Dope Thief and tells a part of its story.
