The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. Beyond delivering a suite of cinematics to build excitement and explain the competition, we were extensively involved in developing the EWC 2025 brand to create a consistent motion system that captures the highly competitive world of esports and competition, resonating with fans and players alike.
Marking the first time the 2025 EWC brand was seen in motion, the cinematic trophy system explanation video covers the complexity of the tournament trophy system in an engaging but entertaining creative format. Set within a dynamic 3D environment that merges monolithic architecture with futuristic design, the trophy system video is littered with symbolism. A cascading, cause-and-effect narrative elevates the ritual of victory into a powerful visual experience.
“The EWC Trophy System was created to recognize the spirit of competition—from the individual journey to the legacy left behind. It transforms recognition into a living narrative, where each Key, each frame, and every addition to the Totem reflects the ambition, resilience, and rise of those who compete. Every match has consequences. Every decision shapes history. And now, that history is quite literally carved in stone,”
Ralf Reichert, CEO of the Esports World Cup Foundation.
To help educate audiences ahead of the event, this explainer video breaks down the competition covering the format, points system, and prize money distribution. Combining live-action footage with motion graphics, it stays consistent to the motion rules we had established for the Trophy System video to strike a balance between delivering key information and building excitement for the action.
