The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. Beyond delivering a suite of cinematics to build excitement and explain the competition, we were extensively involved in developing the EWC 2025 brand to create a consistent motion system that captures the highly competitive world of Esports and competition resonating with fans and players alike.
The Cristiano Ronaldo x EWC launch film combines live-action with high-impact motion design, blending iconography and digital aesthetics to announce his role as Global Ambassador. A smooth pull shot through the trophy reveals the world of EWC. An environment adorned with sculpture and grand architectural pillars that keep a triangle motif that appears throughout EWC brand representation.
The “marquee piece” of the EWC video suite, the event opener is a dramatic prelude designed to build the excitement and evoke emotion through a broadstroke narrative of competition, the games, and it’s competitors. The piece portrays the players as bronzed statues, injecting life to their symbolic game statue via their triangular competition key. The keys that litter the environment ground are fallen competitors, on the journey to the Club Championship Trophy, the ultimate prize.
