Exoborne Brandmark and Lock-up
The Exoborne brand operates on two levels: as the outward identity of the game itself, and as a symbol embedded directly into its world. Visually, the bold yellow X and geometric wordmark establish a striking, memorable identity across trailers, key art, and promotional materials, signaling the game’s themes of survival and rebirth. At the same time, that same brandmark is carried into the fiction of the game world—most notably appearing on the back of the exo-suits worn by the Reborn. This dual use reinforces the sense that the corporation Rebirth once controlled everything, blurring the line between player identity and in-universe lore, and giving the logo both marketing power and narrative weight.
