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Digital Product

Faraday Future

Client: Faraday Future
Category: UI - Digital Product

Territory worked closely with technologists and interior design teams at Faraday Future’s California headquarters to create next-generation interface solutions for the company’s flagship FF 91 vehicle.

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The HMI project focused on seamless connectivity and the user experience, designing a new Motion Graphics and HMI language for the Ultra Luxury Intelligent EV. Effects and animations were created for touch points controlling a suite of cutting-edge technologies available in the premium all-electric sedan. A beautiful center console offers highly customizable menus, dynamic UI with intuitive controls and convenient interaction.

Designs for facial recognition and contactless entry were generated as the FF 91 greets drivers before entering the vehicle, while screens on interior doors present tactile control over climate and seat movement. Animations for voice recognition and A.I. were also generated for further connectivity and user engagement, work that distinguishes Faraday Future from its EV competitors and embraces the future of electric mobility.

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