Fast & Furious: Hobbs & Shaw

Client: Universal Pictures International
Category: Creative Advertising - Social

Following eight movies, the 'Fast & Furious' franchise now features 'Hobbs & Shaw': the first standalone movie for key characters Luke Hobbs and Bernard Shaw.

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Our brief was to use the utilise the pedigree of the Fast & Furious franchise by keeping everything on brand but also expanding into the world of Hobbs and Shaw, and really showcase the action of movie with the personalities of these two key characters.

 

We created an international social toolkit, consisting of quote cards, motion squares, stacked moments and a Fast & Furious movie timeline, to explain how the movies feed into one another.

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Motion Timeline

Square Moments

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