Fisker Ocean

Creating a unique experience for Fisker to claim as its own that connects seamlessly with users was of paramount importance. As a result, energy usage is represented by dynamic wave-like patterns that reflect the oceanic inspiration behind the vehicle. Sculpted water ripples radiate outward with acceleration, symbolizing the car’s energy flow, and converge inward during deceleration, echoing the natural ebb and flow of the Pacific. These visualizations are designed to reduce cognitive load and minimize distractions by delivering information intuitively whether the driver is looking directly, glancing passively, or noticing peripherally.

ADAS visualizations provide drivers with an intuitive view of how the car perceives the world, seamlessly integrating real-time data to enhance situational awareness and safety. Shapes emerge from textural fabric representing vehicles and lanes of flowing ripples that enhance the driver’s connection to the outside road.