We delivered a creative interpretation of the vision – an abstract, transitional journey which ends on the big reveal - the new Mustang. BBDO and UNIT9's chief aim was to create an immersive and shareable installation that would be captured by influencers and press, to produce a wealth of varied, yet aesthetically consistent imagery across social media channels. This luminous sensory journey is a story about the evolution of energy, represented by organic particles of light that coalesce and transition from open landscapes and galloping mustang horses, to light trails and finally, adopt the form of the new Mach-E.