Territory Studio created memorable animations featured across a new range of EV trucks for General Motors, compelling start-up sequences welcoming drivers into an extensive range of vehicle trims from GMC and Chevrolet. Working closely with leaders
and key stakeholders at GM, Territory built in-cabin animations
that incorporate design elements, colors, and features aligning with each particular model, thereby establishing a strong brand connection while engaging owners from the moment they enter the vehicle.
General Motors
Wake Animations
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Chevrolet Wake Animations
Sweeping gold and silver elegantly glide into place to form the iconic Chevy logo. Both background and grid symbolize the technicality and precision of the automaker’s renowned line of vehicles while creating a sense of excitement and anticipation in the driver.
Z71
Rugged and powerful, wake animations are seamlessly integrated into the cabin and highlight how tougher, stronger, and more capable this trim line has become, building on the concept of a digitally forged truck with real-world strength.
TrailBoss
The Trail Boss is a serious off-road machine, emphasized by the movement of dirt swirling around its badge, communicating a powerful truck driving past with speed, agility, and confidence through difficult terrain.
High Country
The pinnacle of truck perfection and luxury, the High Country premium package animation showcases a beautiful mountainous vista, a serene environment hinting at the vehicle’s many capabilities, while its elegant metal badge communicates high luxury spec.
Concept Designs
GMC Wake Animations
Beautifully designed UI and animations for in-vehicle displays serve to connect the GMC brand with drivers. Red light and liquid metal form the classic GMC typeface, a nod to the automaker’s tradition of precision engineering and bold, refined manufacturing. The powerful motif emerges into view, reinforcing brand identity while simultaneously representing the advanced technology featured in each individual trim style.
GMC Base Trim
Denali and AT4
Denali translates as “The Great One” in the Koyukon Athabascan language. Both the Denali and AT4 models feature the Denali in Alaska – North America’s tallest mountain, and a key brand pillar for GMC.
The premium branding experience shows a golden laser trailing around Mount Denali before pulling away through clouds and mist into a birds-eye view, revealing a contoured map of peaks and summits where the Denali and GMC logos are revealed.
Ultimate Denali
A panoramic shot flies into the vast mountainous range before rising skyward to show the GMC and Denali logos, motion design that adds a personal touch and a sense of exclusivity while reinforcing the association between driver and vehicle.
Concept Designs
