The aim was to incorporate UI graphics with character animation to make a friendly, easy to understand piece. The biggest challenge for us artistically, was coming up with a style that remained on brand, echoing Art and Graft's beautifully crafted safety video, whilst also coming up with something that remained true to Territory. In order to achieve this, we opted to push more of a hybrid route utilising 3D modelling and animation techniques, rendered with a 2D look and feel, with a bit of motion graphic styled animation transitions thrown in the mix.