Working closely with Intel’s internal creative team, we conceived the creative concepts for a series of videos that explained the benefits of Intel’s advanced technology in different scenarios. Our treatments encompassed script, storyboard, direction and editing of three live action shoots. We also devised an overarching graphics package that includes a strapline and a range of visual elements and mnemonic devices that ensure brand consistency and demonstrate Intel’s advanced scanning and sensor technology as used in different situations. The resulting 1 minute films deliver an engaging blend of live action with a fresh and ownable graphic language that conveys how Intel’s advanced intelligence and functionality facilitates and empowers businesses.