Clarity, contrast and craft: the story of a brand vision.
Read MoreA creative collaboration with Wolff Olins, Territory Studio brought its storytelling and filmmaking expertise to the brand agency’s new identity system for McKinsey & Company, the global management consultancy.
Transforming Wolff Olins’ ambitious concept into a compelling visual narrative, the studio created a thoughtfully considered and elegantly produced film, in which brand elements become the heroes of McKinsey's vision for a changing world.
Inspired by the craft, care and attention to detail that underpins Wolff Olins’ new identity scheme, we applied the highest production values to our visual narrative. Subtle environmental and material design, restrained cinematography and lighting effects, and tight composition of frames enhance each brand element. Finally, CG animations, data visualisations and motion graphics combine with curation, pacing and choreography to deliver a stunning brand film.
