Google x Samsung: More Room to Play

Territory was challenged with building a custom CGI animation campaign that built upon the Clash of Clans 3D anamorphic creative that aired on Sphere in Vegas, further developing these characters beyond the Sphere and the game’s existing universe.

The lively animation features the Archer, the Barbarian, and the Wizard who escape their fantasy-themed world, running amok through the streets of Sin City. Each character returns to the game via a magical Google Play portal featured on the Samsung Galaxy Z Fold5, represented in the real world as interactive billboards.

The project began with a live shoot in Las Vegas, where Territory captured footage for the backdrop of the campaign, strategic imagery without the inclusion of landmark locations.

Each character was carefully animated to showcase their unique personalities; an Archer with sharp eyed precision and calculated movements, a battle-ready barbarian who is hungry for destruction, and a pyromaniac Wizard perfectly at home in the bright lights and busy streets of Las Vegas.