Google collaborated with Territory Studio to create a breakthrough Fake Out-Of-Home (FOOH) campaign promoting the popular mobile game Clash of Clans, Google Play, and the new Samsung Galaxy Z Fold5. The multi-faceted and multi-brand campaign brought a spotlight to mobile play on gaming’s biggest night of the year – The Game Awards. The event was live-streamed across social media platforms including Instagram, Facebook, TikTok, Twitch, X, and YouTube.