As the world's greatest athletes converged at the Paris Olympics 2024, Nike partnered with the Centre Pompidou for its "Art of Victory" exhibition, a celebration of sport and culture steeped in a shared history of innovation.
Featuring a new co-creation process between the brand's teams of designers, innovators and 13 of the brand’s most elite athletes, Nike unveiled A.I.R (Athlete Imagined Revolution), a groundbreaking collection presenting a part-artificially imagined future of Nike Air.
As part of an ongoing partnership with Nike, Territory was commissioned to build, texture and animate the collection. We created sneaker models from the designs supplied and matched the proportions, textures and shading in full CG to mirror the exact real life shoes in the space. Final renders of stills and animations were at 10K resolution.
