Movies Brand Campaign
Read MoreWhat began with a simple question of: “How do we evolve or reinvent our ‘A MOUNTAIN OF MOVIES’ tagline?” turned into a 360 brand campaign that showcases Paramount’s storied movie heritage and connects to the emotional needs of audiences.
We dug deeper, beyond the catalog of titles and genres and into the heart of movies
and the human ways in which we experience them, from intimate to epic.
We partnered with Paramount+ from creative strategy ideation to campaign asset execution, including this anthem trailer and as the cornerstone of the campaign. Our goal was to help our partners create a new and inviting feeling that reminds people of why they’re ready for a movie watching experience in the first place.
We set out to capture the feeling of movies.
What better place to truly feel the magic of movies than sitting in the movie theatre itself. We helped expand the campaign into cinemas where we primed moviegoers with this fun and immersive “silence your phone” PSA. In select theaters across the US, Fall and Holiday moviegoers are reminded of how to properly prepare for the moviegoing experience while enjoying memorable movie moments.
Now, please enjoy the show!
The campaign executions extended into out of home, where we worked to bring the colloquial moments to life within Paramount+’s established blue branded frame.
