To coincide with the release of their latest title, Forza Horizon 6, Playground Games came to us with the challenge of crafting an updated visual brand ident that could visually tie-in to the identity of the game whilst reflecting the pillars of the studio.
A product of the process of research and creative development, we pursued an approach centred around an abstracted lenticular concept, precise structural framing, and a relentless sense of forward momentum.
We focused on precision-engineered motion and rhythm to build a punchy, atmospheric narrative. The resulting piece establishes an immersive tone that bridges digital craft with the spirit of play.
