For this project with Netflix, we led the creative for Quarterback 2, the latest chapter in the hit docu-series that goes beyond the field to explore the pressure, sacrifice, and relentless ambition it takes to lead an NFL team. With a new roster of athletes stepping into the spotlight, the series dives deep into the personal and professional challenges that define the quarterback role.
Our visual direction was shaped by this duality, capturing both the scale of the game and the emotional intensity behind it. The key art was crafted to feel powerful and cinematic, yet grounded in the spirit of the sport, also maintaining a clear link to the first season.
We expanded on this project through a set of character posters, giving each quarterback a distinct visual identity. These portraits offered fans an immediate connection to the individuals behind the helmets.
As part of the final promotional push, our creative took over two of the most iconic digital out-of-home locations in the U.S. In Times Square and on the NF18 display in Los Angeles, animated versions of our artwork brought the campaign to life at scale.
