Style-Frames and Development
Our initial creative concept and emphasis on simplicity and beauty informed the art direction and motion aspects of the final animations. A series of elegant conceptual style frames visualised the essential organic and tactile nature of Herman Miller’s innovative design elements. From a geometric matrix of mesh, flowing particles and organic forms, to an artistic interpretation of the elasticity of the mesh, our timeless visual metaphors evolved to demonstrate the functional elegance of design and engineering in harmony with the human form.
