After delivering concept designs for the Skull and Bones™ ‘Logbook’ and map UI, Ubisoft asked our team to turn its creative talents toward the development of animated logos and promotional material. We crafted multiple variations of the Ubisoft logo and the game's signature by building upon the aesthetic identity already conceived in the UI. Using motion graphics, we breathed life into the sails of the Ubisoft and Skull and Bones™ logos, animating the text on flags, maps, ivory, and the black depths of the ocean. Our team of artists displayed text engraved in wood, stained in blood, and sealed in wax. With each design, a greater piece of piracy’s golden age was revealed.
Skull and Bones™
Title Concept
Conceptual Explorations & Development
We explored text engraved in wood, stained in blood and sealed in wax – with each design, a greater piece of piracy’s golden age was revealed. We brought Ubisoft and Skull and Bones™ logos into the games’ world, appropriating the flat typography on to flags, maps, ivory and the black depths of the ocean.
Illustrations
Alongside the delivery of logo concepts, we expanded upon the world of Skull and Bones™ with a series of illustrations and animations. Evolving organically from the UI development, many of our designs have helped inform the creation of Ubisoft’s website and promotional materials, promoting the game’s release and contributing to the game’s visual identity.
Concepts
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